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Recipe for Success:

An Insider's Guide to Bringing Your Natural Food to Market
  • Paperback:

    188 pages

  • Publisher:

    AMACOM (November 25, 2015)

  • Language:


  • ISBN-10:


  • ISBN-13:


"Recipe for Success" gives you the benefit of an expert's in-depth experience, taking you from initial conception to cashing out--and covering everything in between. Filled with real life examples, the book helps you: Package and launch your product - Work effectively with distributors - Win the fiercely competitive battle for store placement - Prepare for trade shows - Deal with slotting fees, "free fills," promotions, discounts, and demos - Negotiate broker partnerships - And more Make no mistake: the natural foods industry is not user-friendly, but with this indispensable guide you can avoid the common--and highly expensive--traps many start-ups fall into . . . and make your dream business a delicious reality.Buy on B&N

About The Author

Abigail Steinberg Published Author

Abigail Steinberg is a senior executive in the natural foods industry. As a specialist in the natural products arena, Steinberg has offered expertise to companies various stages. Always sales driven, she was instrumental in scaling up the natural soda company Zevia for its ultimate venture capital sale and acquisition. Steinberg lives in Rancho Palos Verdes, California, with her husband, composer Adám.

Contact Author

A quick peek into the book